Strengths, Weaknesses, Opportunities & Threats (SWOT) - Brief Description


SWOT is an acronym in which its four letters stand for: Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis can be used to identify and analyse the Strengths and Weaknesses of a project, organization or institution, as well as the Opportunities and Threats revealed by the information gathered on the external environment. It can be used to develop a plan that takes into consideration many different internal and external factors, and maximizes the potential of the strengths and opportunities while minimizing the impact of the weaknesses and threats. A SWOT session is a means of obtaining information from participants. That information is composed of observations and analysis of those observations by the participants.