The franchising approach allows for this plurality while guaranteeing quality. Franchising does not measure the impacts or effects of development activities, this requires a separate impact monitoring and evaluation system that can be derived from the concept being franchised.
Typical characteristics of Franchising include:
- A privilege granted or sold or right given by a Franchisor to Franchisees.
- The privilege could be the usage of the Franchisor’s product, methods, possibly even name and procedures for undertaking development work.
- The Franchisor provides the Franchisees with the product, trademark/name, and assists through organizing, training, merchandising, advertising, promotion, management, and other related advises and activities. The Franchisor may even have a significant degree of authority and control over Franchisee opersations.
- The terms and conditions or considerations are mutually agreed upon.
The franchising approach of development programmes would allow for a scaling-up of successful projects to become national programmes, they would standardise the quality of services being offered and would significantly reduce the management of such national programmes, since each franchisee operates freely within the given framework provided by the franchising contract.
Franchising would allow that various organisations participating in the franchising approach can have different modes of operation: some may prefer to work only with government organizations; others prefer to participate in the “basket-funding” approach; while others prefer to work either with NGOs or with user groups directly.