Strengths, Weaknesses, Opportunities & Threats (SWOT) - Example: SWOT Analysis for a Protected Area
An innovative approach for using the SWOT methodology was developed by the project. Rather than using the matrix structure to depict the Strengths, Weaknesses, Opportunities and Threats, the planning team depicted these in a spatial setting, namely on a topographic map. The SWOT analysis for a protected area was developed as result of expert hearings and meetings. During these meetings the main SWOT elements were assessed and analysed. While the traditional SWOT method calls for depicting the elements in a matrix, the planning team depicted the spatial location where the SWOT elements occurred. The example provides an interesting spatial variation on the SWOT analysis.